Press Release: RIF and Macy’s Book A Brighter Future for Millions of Children
By Bianca Schulze, The Children’s Book Review
Published: June 30, 2009
My favorite children’s literacy organization, Reading is Fundamental (RIF), is closing one door and opening another. Their Read with Kids Challenge, which finishes today, smashed the goal of 5 million minutes of reading time with kids by over double. What an awesome achievement! Now, a new campaign is on the horizon — tomorrow’s horizon. Book A Brighter Future runs from July 1 through August 31, where Macy’s customers can give $3 and receive a coupon for $10 off a $50 in-store purchase at any Macy’s nationwide. Macy’s will be giving 100% of every $3 to RIF. Kudos to Macy’s and to all of you who participate in the RIF’s brilliant crusade’s to raise literacy awareness and get books into the hands of those in need!
